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Cosmetic packaging industry analysis

Update:09-11-2019
Summary:

With the development of the cosmetics market, the cosme […]

With the development of the cosmetics market, the cosmetics produced by various cosmetics manufacturers are getting smaller and smaller. Therefore, more efforts can be made on cosmetic packaging to highlight product themes and attract consumers. The homogenization of cosmetic products is becoming more and more obvious, and the analysis of the cosmetics packaging industry is increasingly necessary.

Cosmetic bottles are a tool for cosmetics companies to promote their products. Cosmetic packaging with beautiful design will attract consumers to a greater extent and help to improve the sales performance of the company. In addition to making a fuss about cosmetic packaging, more and more companies are paying more attention to highlighting product themes and taking the road of low carbon and environmental protection.

In terms of design, cosmetic packaging should be based on different consumer groups, applying different groups of aesthetic concepts and psychological feelings. Ms. cosmetics bottles should reflect the warm, romantic and feminine characteristics. Men's cosmetic bottles are more masculine, personalized and easy to use. For the cosmetic bottles for the elderly, it should be reflected in the humanized design and ease of use. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. In addition, in terms of prominent themes, many domestic cosmetics manufacturers, such as Herborist highlights Chinese medicine, and the European poetry highlights the pearls, all of which have formed their own ideas and characteristics.

Under the circumstances that environmental protection has become the industry background, more and more enterprises have adopted low-carbon and environmentally-friendly packaging methods and packaging materials by increasing research and development technology. Well-known enterprises in the industry have slogans of packaging environmental protection, using new technologies and new materials, introducing clean production mechanisms, and reducing production mode and product structure based on green, environmentally friendly low-energy, low-pollution, low-emission (economic models), thereby reducing Carbon emissions and sustainable economic development. From the beginning of packaging design, enterprises should meet the requirements of simple, practical and green.

Through the analysis of the cosmetics packaging industry, we conclude that cosmetic bottles not only exist as a form of packaging, but also need to assume the function of inducing consumer consumption. This requires cosmetic bottle packaging to stand out on many competitive shelves. The market and environment are changing. Cosmetic bottle packaging companies should keep pace with the times and constantly adapt to market demand.

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