Overview of knowledge involved in cosmetic packaging design

Summary:The functions and effects of cosmetics are becoming more and...

The functions and effects of cosmetics are becoming more and more refined, and there are more and more cosmetics with inductive functions. The level difference is very significant, and the packaging methods are dizzying. At the same time, in order to promote their own products, each business Carried out their own unique classification and packaging.
The titles of cosmetics are complex and have different functions, but in terms of their external shape and suitability for packaging, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, paste cosmetics, etc. 

1. Packaging of solid cosmetics. There are relatively few types of solid cosmetics, mainly eyebrow pencils, pressed powders, and various lipsticks. The packaging of this type of cosmetics is relatively simple.
2. Packaging of solid granular (powder) cosmetics. This kind of cosmetics mainly include powder foundation, talcum powder and other granular (powder) products. The packaging methods often used mainly include paper boxes, composite paper boxes (cylindrical boxes are mostly used), glass bottles (wide mouth, small), metal Boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. Under normal circumstances, packaging containers need to be exquisitely decorated and printed. At the same time, when packaging plastic and metal containers, exquisitely printed paper boxes are often used to match them.
3. Packaging of liquid, emulsion cosmetics and cream cosmetics. Among all cosmetics, this type of cosmetics has the largest variety and quantity, and the packaging methods are very complicated, mainly including: various appearances and standard plastic bottles (usually through delicate decoration printing); plastic bags of composite film bags (commonly used in Economical bags for cosmetics or packaging for lower-grade cosmetics); various appearances and standard glass bottles (including wide-mouthed bottles and narrow-mouthed bottles, usually used for higher-grade cosmetics or volatile, permeable, and organic solvents Cosmetic packaging, such as nail polish, hair dye, perfume, toner, etc.). Regarding the above-mentioned packaging method, sometimes the method that is matched with the color-printed carton is used, and the color-printed carton is used to form the cosmetics sales package to improve the level of cosmetics.
4. The spray pump head packaging of cosmetics. The spray pump head packaging has the advantages of accuracy, usefulness, simplicity, cleanliness, and quantitative use on demand. It is often used for packaging of higher-level cosmetics and cosmetics that require directional and quantitative intake. Cosmetics such as hair mousse and hair spray are selected for this packaging method. Commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans.